A major aha moment occurred after Skypoint Resolve decluttered Sauvie Island Coffee’s customer database. Brenda assumed she had a certain number of customers, but in reality, Sauvie Island Coffee had much fewer true customers.
Skypoint Cloud provides a golden record that shows how many customers a brand actually has. In Brenda’s case, this realization helped clarify the actual size of her target audience, which is important for setting achievable KPIs and improving email marketing success.
With expectations realigned, Brenda began to retool her marketing outreach strategy based on the audience details she was now able to easily visualize in customer profiles. Brenda’s favorite Skypoint Cloud feature is real-time data mapping, which groups customers by location and shows her exactly where they are when it’s time for her to market to them.
In the past, Brenda relied on printed flyers or email blasts to only market to one type of customer. Today she segments her unique audiences. Local regulars who visit the cafe every week receive a different email offer compared to out-of-state customers who visit once but are more likely to buy Sauvie Island Coffee online.
There is always an offer in rotation to draw attention to wholesale products on the website. And it’s never been easier for Brenda to identify and market to out-of-state customers.
After a slow reopening post-pandemic, in-store sales are steadier in the cafe. But now, Sauvie Island Coffee has an added layer of protection that didn’t exist before. Brenda understands how to effectively engage out-of-state customers—and local customers who are cautious about visiting regularly due to the pandemic—to make additional online revenue through her ecommerce retail store.
Skypoint Cloud has helped Brenda know who her customers really are and how best to reach them. As a result, Brenda is more calculated and feels more confident as she continues strengthening and expanding her business.
