Your AI sales team. From first visit to move-in. Running 24/7.

skyCRM™ is your AI-native sales & marketing team for senior living — six applications, one platform. Captures every inquiry, answers every call, nurtures every lead, and drives move-ins. The work a full sales team used to do, now done by AI.

Trusted by 1100+ healthcare and senior living locations

Growth is the #1 non-labor spend in senior living
and most of it is wasted..

Operators pour ~2.5% of revenue into marketing & sales. Yet inquiries go unanswered after hours, leads cool in spreadsheets, and Google ad spend leaks across siloed tools. Every missed call is a missed move-in.

Missed calls = missed move-ins

Legacy CRMs don’t answer phones. After-hours inquiries hit voicemail and never get returned. Every unanswered family call goes straight to a competitor.

CRM-only, not a platform

WelcomeHome, Aline, and Further are CRM-only point solutions. They don’t answer phones, manage reputation, connect to EHR, billing or operations — so you still need 5+ vendors and manual handoffs. skyCRM™ replaces them all.

AI sticker, not AI action

WelcomeHome and Aline put an AI badge on a contact database. skyCRM™ is AI-native: skyAgent™ executes real tasks — follow-ups, call handling, lead scoring — not suggestions. Your counselors sell. AI handles everything else.

skyCRM™: Run growth, don't manage it.

Six AI-native apps working as one — your AI sales & marketing team. Captures every inquiry, answers every call, nurtures every lead, and drives move-ins. No widgets, no point tools, no patchwork. The work your sales team used to do, now done by AI.

Capture every inquiry, automatically.

The moment a website visitor or caller reaches out, skyCRM™ triggers chat, voice, SMS and email follow-up — qualified, scheduled, and routed to the right counselor in under 24 hours.

Sales counselors stay in relationships.

skyAgent™ auto-captures call notes, follow-ups and pipeline updates. No double entry. No after-tour admin. Your counselors stay in relationships — AI handles the paperwork.

Reputation, attribution, and intel, built in.

skyReputation™ unifies reviews, Google ad ROAS, market pricing and competitor positioning in one platform. Decide where to spend, not whether you can measure it.

2–5%

Occupancy lift across operators running skyAdvisor™

24/7

skyVoice™ answers before competitors pick up — chat, SMS, phone, after-hours

30%+

skyAgent™ handles follow-ups, notes & scheduling — less admin per counselor, per week

5–10×

skyReputation™ closes the attribution loop — better Ad ROAS on every dollar spent

Everything inside skyCRM™.

Six AI-native apps. One agentic infrastructure. skyAdvisor™ is the anchor — start there, then expand your AI sales team as you grow.

The AI-native CRM for senior living

Everything your team needs to manage prospects, nurture referrers, and drive move-ins — with skyAgent™ working every lead and skyBrain™ surfacing the next best action on every card.

Everything in one prospect card

Prospect Management

Manage thousands of prospect cards from one view. Calls, emails, texts and tours update in real time so the whole team sees the current state.

Referrer Management

Track every professional referrer, hospital and discharge planner. See which sources drive your highest-converting move-ins.

One-Touch Comms

Email, call and text seniors, families and referrers without leaving the card. Fully integrated and fully logged.

Tours, pipeline & move-in

Track each prospect from first inquiry through tour, deposit and move-in day without dropping a step.

AI insights & lead scoring

skyBrain summarizes each prospect’s story, ranks them by likelihood to move in, and surfaces the next best action.

Automations & sales coaching

skyAgent runs follow-ups and nurture sequences while AI coaches counselors to convert more tours into move-ins.

The AI workforce layer

Embedded in every app. Executes tasks, triggers workflows and handles admin work across the suite not suggestions, actions. The reason skyCRM reduces labor instead of adding to it.

The AI memory layer

Embedded in every app. Remembers every call, email and interaction, then turns that context into scoring, snapshots and the next best action not data, decisions. The reason skyCRM gets smarter with every touch.

Every conversation, captured & searchable

Record, transcribe and search every sales meeting and family call. Action items auto-captured feeding skyAgent so your AI remembers every conversation.

The AI-first training platform

Turn any SOP, policy or regulation into mobile-ready, SCORM-compliant courses in minutes. Hundreds of pre-built healthcare courses, plus automatic certification and 50-state compliance tracking & training that’s survey-ready, not months behind.

Win Google before the call

Unified review aggregation, AI-generated responses, and AEO optimization, control how families find your communities before they ever pick up the phone.

Digital contracts at every transition

From inquiry deposits to move-in agreements, families sign from anywhere. No paper, no delays, no lost documents. Tightly bound to skyAdvisor pipeline stages.

Human-grade AI voice, answers and dials

Zero hold times, zero missed family inquiries. Every call logged, transcribed, and routed to the right counselor. Outbound campaigns from the same engine.

Market intelligence on 45K+ communities

Competitive pricing, demand forecasting, and market positioning, for every community you operate. Decide where to invest, what to charge, and when to expand.

Why teams choose skyCRM™

skyCRM™ replaces the patchwork — skyAdvisor™ CRM, skyVoice™, skyReputation™, skySign™, skyMarketIQ™, and skyAgent™ under one roof. Production-ready on day one. Customized to your brand by Forward Deployed Engineers.

SOC2 Type II

HITRUST r2 Certified

Zero Data Sharing

Full Audit Logs

skyCRM^TM vs Generic AI

FEATURE	skyCRM^TM	Welcome Home or Aline
24/7 AI lead capture (chat + voice)	Yes	No
Native AI phone agent	Yes	No
Reputation + AEO management	Yes	No
eSignature in pipeline	Yes	Manual
Market & competitor intelligence	Yes	No
HIPAA compliance	Yes	No
Agentic AI executing tasks	Yes	No

FAQ

How is skyCRM™ different from WelcomeHome, Aline, or Further?

WelcomeHome, Aline, and Further are CRM-only point solutions — they capture leads but don’t answer phones, manage reputation, connect to billing, or execute tasks. skyCRM™ is an integrated suite (skyAdvisor™ CRM + skyVoice™ + skyReputation™ + skySign™ + skyMarketIQ™ + skyAgent™) plus a Forward Deployed Engineering team that customizes it to your operations. One platform, not five. Already using WelcomeHome or Aline? Most teams switch in under 4 weeks.

How does skyCRM™ handle after-hours inquiries?

skyVoice™ answers calls 24/7 with a human-grade AI voice agent. It qualifies the inquiry, schedules a tour against the right community’s calendar, and pushes a fully transcribed record into skyAdvisor™ for the counselor to follow up the next morning. Same for chat, SMS, and email — every channel is covered.

What about HIPAA, HITRUST and data security?

Skypoint is HITRUST r2 Certified and SOC 2 Type 2 audited. All data including call recordings, transcripts, and family conversations is processed and stored in our certified cloud. We sign BAAs and undergo annual third-party audits.

How long does implementation take?

Most operators are live with skyAdvisor™ in 30 days. skyVoice™, skyReputation™, and the rest of the suite roll out in subsequent two-week sprints with your dedicated Forward Deployed Engineering (FDE) pod. No 12-month dev cycle. No big-bang go-live.

Can skyCRM™ integrate with our existing EHR, billing and HR systems?

Yes. 250+ bidirectional integrations including PointClickCare, ALIS, Yardi, Sage Intacct, Workday, ADP, UKG, Microsoft 365, HL7 FHIR, Epic, August Health, and more. If a connector doesn’t exist, your FDE team builds it.

What is "Forward Deployed Engineering" and what's included?

An embedded engineering team accountable to your outcomes — occupancy lift, tour conversion, ROAS not a ticket queue. They learn your communities, configure skyAdvisor™ to your sales motion, and ship new workflows every two weeks. Included on Growth and above plans.

See your AI sales team in action.

Watch skyAdvisor™, skyVoice™, and skyReputation™ run a live senior living scenario — no slides, no decks, just AI doing real sales work.

Industries We Serve