EchoNous customers range from small, single physician practices all the way to universities and networked hospitals—so the customer experience must differ to accommodate. The Ecommerce platform was designed to meet these varied needs. Customized purchasing workflows and validations ensure the sales process delivers a world-class buying experience while still meeting regulatory requirements.
The broader vision for the Kosmos platform includes device management functions and hosting an app store to allow customers to purchase apps specific to their practice areas.
If a hospital has a fleet of devices with corresponding EchoNous apps, it’s mission-critical for patient safety that the appropriate devices are outfitted with a suitable app.
As the intelligent medical tools space becomes more competitive, organizations are racing to get smart handheld devices into the hands of physicians.
With physicians growing weary of the glut of free trials and discounts from these various manufacturers, EchoNous needed a way for physicians to visit the Ecommerce platform and see the list price, yet know immediately they would get a discount or 30-day trial if requested. EchoNous handed-off the request to CSG, who then implemented an alternative pricing model based on the physician’s zip code.
“After the physician enters their zip code, they get contact details for a sales rep or submit a form that then connects them to the rep in their region,” said Anais. “We needed a way to be more competitive with pricing. We built this new system and it’s been good for lead gen.”
