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Stay competitive with reliable, in-depth market data
Obtaining reliable and actionable market intelligence is critical to a senior living operator’s success. However, it’s difficult to regularly collect and parse enough data to accurately understand your market.
Skypoint’s senior living market intelligence service provides data for over 35,000 communities and 5,000 operators across the United States. By leveraging natural language processing (NLP) and applied AI, we analyze publicly available reviews, ratings, social media posts, and more to extract accurate, actionable sentiment and reputation insights. This information is presented in a customizable dashboard, so you can monitor critical metrics and speed up decision-making.
With this market intelligence, senior living operators and REITs can engage confidently and compete effectively in a crowded market.
Operator Websites
We can gather data from operator websites:
Publications
Senior Living Aggregators:
We gather data from major aggregators in the senior living industry, including:
Government Data:
We gather data from publicly-available government data and reports.
Online Review Data:
We gather trends and reputation data about your staff and facilities from publicly-available online review sites:
Social Media Data:
We gather sentiment data about your facilities from publicly-available social media sites:
Operator 360 focuses on empowering facility operators with vital operational insights, market analysis, regulatory compliance guidance, financial management tools, and staff management strategies. It's designed to enhance the efficiency and effectiveness of daily operations and strategic planning in senior living communities.
Reputation 360 is dedicated to managing and enhancing the online and offline reputation of senior living communities. It monitors online reviews, social media sentiment, and customer feedback, providing detailed reputation reports and response management strategies to maintain and improve public perception.
Sentiment 360 dives into the realm of understanding and analyzing the emotions and attitudes of residents, families, and the public. Utilizing advanced natural language processing and real-time sentiment tracking, it helps in gauging the overall perception of the community and its services, offering actionable insights for improvement.
Community 360 offers in-depth data analysis and industry insights specific to senior living communities. It provides competitive intelligence, consumer preferences, strategic planning support, and technological integration advice, ensuring communities are well-positioned to meet the evolving needs of their residents.
Data Lakehouse
Skypoint consolidates your data sources into a unified Data Lakehouse. This approach allows for the seamless aggregation of critical data from various components including:
By funneling all pertinent information into this Data Lakehouse, Skypoint not only simplifies access and analysis but also ensures that businesses retain full ownership and control over this data.
Refine your pricing strategy by tracking and comparing market pricing data from over 35,000 communities across the United States.
Skypoint can help you:
Maximize profits with detailed occupancy data and insights.
Skypoint helps you:
Increase employee engagement and reduce employee turnover. Skypoint’s market intelligence helps you track and measure the attitudes and opinions of staff, so you can stay ahead of potential issues.
Pinpoint areas for improvement and proactively manage your facilities’ reputations. Skypoint’s industry-specific AI extracts sentiment insights and opinions from reviews left by residents and their families, helping you understand where your facilities are performing well — and where they can improve.
Gain the competitive edge with sentiment and reputation insights on your competitors. Skypoint’s market intelligence helps you benchmark your facilities to those of your competitors, identify trends and patterns in the broader senior living industry, and improve your understanding of the market for more effective marketing campaigns.
Streamline operational inefficiencies and tackle potential compliance shortcomings. Skypoint’s AI-assisted market data analysis surfaces internal and external feedback on quality of care, procedures, and other administrative burdens.
Skypoint extracts publicly available data from social media, review sites, websites, and industry-specific data collections, ensuring a thorough and comprehensive dataset on communities and operators. We then enrich and analyze this data with machine learning and natural language processing, assessing factors that shape public perception, such as ratings, reviews, and industry rankings.
This analysis generates actionable reputation and sentiment insights, delivering easily consumable analytics to end users in a customizable dashboard. Our AI copilot provides personalized insights, recommendations, and answers to key business questions.
Pricing based on number of communities or associated locations. Data is refreshed monthly. Starting at minimum of 500 communities
Ready to talk about Senior Living Market Intelligence? Book a demo with us today.
