Senior Living Market Intelligence

Stay competitive with reliable, in-depth market data and intelligence.

Starting at $195 / user / month.

Obtaining reliable and actionable market intelligence is critical to the success of senior living operators, vendors, service providers, developers, and REITs. However, it’s difficult to regularly collect and parse through millions of samples of noisy data to accurately understand your target market.

Skypoint’s senior living market intelligence service provides data for over 45,000 communities (IL, AL, MC, CCRCs and SNFs) and 7,000 operators across the United States. By leveraging a senior living-specific compound AI system with industry-optimized Large Language Models (LLMs) and AI agents, we analyze publicly available and human-curated data to extract accurate and actionable insights. This information is presented in customizable reports, dashboards, and our AI Copilot Leo, so you can monitor critical metrics and speed up decision-making.

With high quality market intelligence, senior living operators, vendors, capital partners, real estate owners, and REITs can engage confidently and compete effectively in a crowded market.

Senior Living Market Intelligence

Data Ingestion

Skypoint collects qualitative and quantitative data from curated public sources, including:

  • Government sources, licensing and accreditation agencies (CMS, state, and local).
  • Public Health and Insurance Claims Data (CMS, FDA).
  • Real Estate Listings and Property Assessments.
  • Third party aggregators like A Place for Mom and Caring.com.
  • Google, Yelp and other online review sources.
  • Operator websites and data feeds.
  • Crowdsourcing, both AI agents and human.
  • Glassdoor, Indeed, etc.
  • Social media channels.
  • Website competitive analysis tools.

Operator Insights provides accurate details for operators including HQ location, revenue, C-level executive contact information, directors at each community, and more.

Pricing Insights offers senior housing operators in-depth rate, occupancy, leasing, and resident data, enabling competitive benchmarking and informed strategic planning.

Sentiment & Reputation Insights uses generative AI to summarize publicly available reviews, separating insights by topic such as food & dining, care services, or recreational activities.

Community Insights provides detailed information for each community, including location details, units, pricing, occupancy, amenities, health care services, and more.

Data Lakehouse
The Skypoint AI Platform ingests data from multiple sources into a single Data Lakehouse. Custom AI agents filter and clean qualitative data, preparing it for consumption.

Senior Living Market Intelligence

Senior Living Market Intelligence Benefits

Sales Prospecting 

Boost marketing and sales effectiveness with accurate data and insights, connecting to the right operators and communities at the right time. 

Skypoint helps vendors and service providers:

  • Build a targeted sales pipeline. Identify target operators and ideal prospects with accurate data on 45,000 communities and 7,000 operators, contextualized with insights on industry trends.
  • Accelerate deal cycles and maximize ROI by engaging operators precisely when they’re ready.
  • Prioritize high-value leads with real-time insights on pricing, reputation, and trends.
 

Price Competitively

Refine pricing strategy by tracking and comparing market pricing data from over 45,000 communities across the United States.

Skypoint can help senior living operators:

  • Identify seasonal pricing variations and growth patterns from historical data.
  • Study detailed pricing trends at the community and regional levels.
  • Obtain instant competitive pricing comparisons.
  • Understand pricing advantage based on amenities, services, location, reviews etc..

Increase Occupancy

Maximize profits with detailed occupancy data and insights.

Skypoint helps operators:

  • Analyze occupancy rates by community size, region, reputation or service offering.
  • Gauge market demand and identify potential revenue opportunities.
  • Study fluctuations in occupancy rates across different regions.
  • Pinpoint areas of high or low occupancy to inform expansion strategies.
  • Enrich occupancy analysis with qualitative sentiment trends extracted from reviews.

Improve Staff Satisfaction and Retention

Increase employee engagement and reduce turnover. Skypoint’s market intelligence helps senior living operators track and measure the attitudes and opinions of staff, so you can stay ahead of potential issues.

Raise Residents’ Wellbeing and Your Reputation

Pinpoint areas for improvement and proactively manage operators and communities reputations. Skypoint’s industry-specific compound AI extracts sentiment insights and opinions from reviews and social media content left by residents and their families, helping you understand where your communities are performing well and where they can improve.

Stay Ahead of Trends

Gain the competitive edge with sentiment and reputation insights on competitors. Skypoint’s market intelligence helps operators benchmark communities to those of your competitors, identify trends and patterns in the broader senior living industry, and improve your understanding of the market for more effective marketing campaigns. 

Manage Operations and Compliance More Effectively

Streamline operational inefficiencies and tackle potential compliance shortcomings. Skypoint’s AI-assisted market data intelligence surfaces internal and external feedback on quality of care, procedures, and other administrative burdens.

 

How Senior Living Market Intelligence Works

Senior Living Market Intelligence Data Sources

1. Extract

2. Unify

3. Insights

4. Actions

Skypoint extracts publicly available data from government sources, social media, review sites, operator websites, and industry-specific associations, ensuring a thorough and comprehensive dataset on communities and operators. We then enrich and analyze this data with the Skypoint AI Platform’s senior living-specific AI agents to provide comprehensive view of the market and industry rankings. 

This analysis generates actionable insights, delivering easily consumable analytics to end users in reports, dashboards (Power BI) and private AI copilots. Our AI copilot, Leo, provides personalized insights, recommendations, and answers to key senior living market intelligence questions. 

Market Intelligence Pricing

Data refreshed daily.

Get ahead of the competition.

Ready to talk about Senior Living Market Intelligence? Book a demo with us today.