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Senior Living Market Data Intelligence

Consolidate and enrich public senior living data in real time to proactively engage your communities and compete with confidence. 

Operator Websites

We can gather data from operator websites:

  • Rates
  • Amenities
  • Facilities
  • ...and more


  • American Seniors Housing Association (ASHA)
  • NIC
  • Argentum
  • LeadingAge
  • National Center for Assisted Living
  • ...and more

Senior Living Aggregators:

We gather data from major aggregators in the senior living industry, including:

  • A Place for Mom
  • Seniorly

Government Data:

We gather data from publicly-available government data and reports.

Online Review Data:

We gather trends and reputation data about your staff and facilities from publicly-available online review sites:

  • Glassdoor
  • Indeed
  • Google 
  • Yelp
  • ...and more

Social Media Data:

We gather sentiment data about your facilities from publicly-available social media sites:

  • Facebook
  • LinkedIn
  • Twitter (X)
  • ...and more

Operator 360 focuses on empowering facility operators with vital operational insights, market analysis, regulatory compliance guidance, financial management tools, and staff management strategies. It's designed to enhance the efficiency and effectiveness of daily operations and strategic planning in senior living communities.

Reputation 360 is dedicated to managing and enhancing the online and offline reputation of senior living communities. It monitors online reviews, social media sentiment, and customer feedback, providing detailed reputation reports and response management strategies to maintain and improve public perception.

Sentiment 360 dives into the realm of understanding and analyzing the emotions and attitudes of residents, families, and the public. Utilizing advanced natural language processing and real-time sentiment tracking, it helps in gauging the overall perception of the community and its services, offering actionable insights for improvement.

Community 360 offers in-depth data analysis and industry insights specific to senior living communities. It provides competitive intelligence, consumer preferences, strategic planning support, and technological integration advice, ensuring communities are well-positioned to meet the evolving needs of their residents.

Data Lakehouse
Skypoint consolidates your data sources into a unified Data Lakehouse. This approach allows for the seamless aggregation of critical data from various components including:

  • Operator 360
  • Community 360
  • Sentiment 360
  • Reputation 360

By funneling all pertinent information into this Data Lakehouse, Skypoint not only simplifies access and analysis but also ensures that businesses retain full ownership and control over this data. 

Proactively engage and compete with confidence.

Skypoint’s market data intelligence captures public information about a particular community or operator as well as reputation analytics and sentiment analysis to help REITs and operators proactively engage and compete with confidence.

We provide this intelligence in the form of data that’s Consumable (out-of-the box analytics), Injectable (bring data into your warehouse & own), Up-to-date (weekly refresh), and Transparent (enables true data Governance & source lineage).

How it works:

The seamless way to load data from multiple sources and gain meaningful insights.

1. Extract

Extract data from hundreds of publicly available data sources from up to 35,000 communities and 9,000 operators

2. Land & Own

Land public data, own it, store and govern it for your benchmarking or analytical needs.

3. Enrich

Enrich your data and community listings with Skypoint senior living reference data.

4. Visualize

Analyze public trends and sentiment of your communities using data visualization tools like Power BI.

5. Engage

Take proactive measures to identify underperformers, improve ratings, and engage with staff

Market Intelligence for Senior Living Leaders:

Skypoint’s Market Data Intelligence provides valuable insights into the perceptions and attitudes of residents, staff and families towards the senior living communities and overall industry trends.

Sentiment analysis can be used to monitor social media, news articles and customer reviews to gauge the overall sentiment towards the senior living communities.

This can provide early warning signals of potential issues with a community and identify areas of concern that investors should be aware of. Also, it can be used to measure the effectiveness of marketing campaigns and track the reputation of a community over time.

Sentiment analysis can also be used to identify trends and patterns in the senior living industry as a whole, by analyzing conversations about the industry, including competitors, and providing investors with a better understanding of the industry dynamics and overall market sentiment.

Overall, sentiment analysis can provide investors with valuable insights into the senior living industry, allowing them to make more informed decisions about where to invest and helping them identify potential opportunities and risks.

Market Intelligence Benefits:

Elevate experiences of both staff and residents through insight-driven decisions leveraging reputation & sentiment analysis.

Staff Retention

Track and measure the attitudes, opinions, and emotions of staff members to identify potential issues with staff satisfaction and retention.

Resident Satisfaction

Gain insights into the attitudes, opinions, and emotions of residents, their families, and staff to pinpoint areas of improvements, such as services and amenities.

Reputation Management

Monitor social media and online reviews, providing insight into how the organization is perceived by the public and allowing for proactive reputation management.

Marketing Effectiveness

Measure the effectiveness of marketing campaigns, improve marketing strategies and target advertising to specific needs, like staffing & recruiting

Industry Trends

Identify trends and patterns in the senior living industry as a whole, by analyzing conversations about the industry, competitors, dynamics and overall market sentiment.

Quality & Compliance

Track and evaluate resident and family feedback on the quality of care provided, as well as compliance with regulations, policies and procedures.

Operational Efficiency

Leverage both reputation & sentiment analysis to identify internal shortcomings, like total labor hours spent on manual, repetitive tasks that could benefit from automation


Cross compare total satisfaction rates across multiple locations, or top competitors to identify properties in need of additional attention or mitigate potential management issues.

Market Intelligence Pricing:

Pricing based on number of communities or associated locations. Data is refreshed monthly. Starting at minimum of 500 communities

Become a More Efficient Data-Driven Organization

Ready to get the most value from your data? Skypoint connects unified data with the most popular tools like generative AI, to safely automate critical tasks and accelerate innovation.