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How an MLS Team Uses Data in Power BI and Fabric

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In this In this Fabric User Group session (formerly Portland Power BI User Group), Chris Thompson, Director of Business and Data Strategy at Portland Timbers and Portland Thorns FC, discusses how sports teams leverage data for better decision-making using Power BI. Chris provides insights into how executives and staff use data to shape strategies and improve fan experiences in real time.

This video covers topics like:

  • Mapping stadiums with Power BI
  • Using scatter plots for stadium management
  • Gathering customer feedback for post-match surveys.

Chris also highlights the unique challenges in the sports industry, where bespoke solutions are often required due to the diverse software and hardware stacks used by different teams. Discover how data access control, sponsorship analysis, and real-time data collection tools contribute to enhancing the sports fan experience in this informative presentation.

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