Learn how EchoNous triumphs in a highly-regulated industry by incorporating custom software development to build a customer-driven B2B Ecommerce platform.
EchoNous customers range from small, single physician practices all the way to universities and networked hospitals—so the customer experience must differ to accommodate. The Ecommerce platform was designed to meet these varied needs. Customized purchasing workflows and validations ensure the sales process delivers a world-class buying experience while still meeting regulatory requirements.
The broader vision for the Kosmos platform includes device management functions and hosting an app store to allow customers to purchase apps specific to their practice areas.
If a hospital has a fleet of devices with corresponding EchoNous apps, it’s mission-critical for patient safety that the appropriate devices are outfitted with a suitable app.
As the intelligent medical tools space becomes more competitive, organizations are racing to get smart handheld devices into the hands of physicians.
With physicians growing weary of the glut of free trials and discounts from these various manufacturers, EchoNous needed a way for physicians to visit the Ecommerce platform and see the list price, yet know immediately they would get a discount or 30-day trial if requested. EchoNous handed-off the request to CSG, who then implemented an alternative pricing model based on the physician’s zip code.
“After the physician enters their zip code, they get contact details for a sales rep or submit a form that then connects them to the rep in their region,” said Anais. “We needed a way to be more competitive with pricing. We built this new system and it’s been good for lead gen.”
"The characteristic that sets CSG apart is their ability to be flexible," said Anais. “We're a startup. Sometimes priorities come up that you weren't anticipating for a few months. All of a sudden you need something now—and we know CSG is there to help us out.”
The Kosmos platform was never meant to only be an Ecommerce site. Customers will eventually manage their devices and purchase from a suite of AI-powered apps on the Kosmos platform.
“The process of purchasing an EchoNous app is similar to purchasing an ebook on Amazon,” said Anais. “When you download the ebook, it will live on your Kindle device. The communication link between the ebook and Kindle is crucial. If our client buys a new EchoNous app, the Ecommerce website needs to be smart enough to send it to the client’s EchoNous device.”
Because patient safety is paramount, crosstalk between the app and the Kosmos device must be 100% accurate. Anais searched for a custom software development team to assist with the build-out of their Ecommerce platform and act as a helping hand as EchoNous continued realizing their vision. The EchoNous team decided to broaden their circle of trust to include CSG.