Silence of The Technical Lambs: When You Don’t Speak up for User Experience (UX)
From the June 13th, 2023 Portland Power Platform User Group
How exciting is it to design your first home? You get to personalize it, and make it a perfect fit for your lifestyle. Just like that, you can also create a business application to suit your users’ needs. A grand design to connect them to the business vision.
But what if your business application was put together based on decision makers’ egos? What if they did not understand their end users’ needs and your app development team decided to stay silent? Despite best intentions for your grand design, it all goes wrong. So, you are stuck in endless retrospectives, tech debt in your future sprints, and some very disappointed stakeholders.
In this session, let us take you through a tour in our digital app dollhouse where things have gone all sorts of wrong for users. From low adoption, to jargon-filled custom fields, to inconsistent process flows and anything in between, we are here to explain it all. A cautionary tale for all your business application projects. Remember, all good things to those who wait.
Angeliki Patsiavou is an experienced Change Manager with a passion for user experience in business applications. Whilst others speak about tech evangelism, she advocates about the human impact of technology into transforming businesses. She can often be seen highlighting the importance of human-centered design and adaptive governance in CRM systems and get into interesting debates about how technical and non-technical teams can come together to define what matters. Outside of work, she enjoys song writing and singing, along with martial arts and traveling around the world.
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